boxing

From Boxer to Businessman: Oscar De La Hoya on Creating the Golden Boy Brand

There are many different roads professional athletes can take when their playing days are done.

Is This Boxing’s Next Big Star? Brands Like Tecate Believe So

It's no secret that boxing isn't what it used to be. And with two of its biggest stars, Manny Pacquaio and Floyd Mayweather, nearing the ends of their careers, the sport is looking for an infusion of young talent as it fights off competition from rival UFC. Enter 25-year-old Mexican standout Saul "Canelo" Alvarez.

Ad of the Day: This Chills-Inducing Preview of Ronda Rousey’s Next Bout Is the Best Fight Promo Ever

It's hard not to root for UFC world champion Ronda Rousey, but a cinematic promo for her next bout might just leave you undecided.

Azteca America and Ford Are Launching a Web Series That’s All About Strength

Azteca America is partnering with one of its biggest sponsors to create a branded-content Web series, Fuerza Ford, which will feature the motor company's Ford F-150.

5 Reasons Mayweather-Pacquiao Has Become One of the Biggest Sports Events of All Time

Unless you've been living under a rock, you've likely seen the media hype surrounding the Floyd Mayweather Jr. vs. Manny Pacquiao welterweight boxing match on Saturday night.

Manny Pacquiao Wonders If Mayweather Fight Is On, or If It’s All Just a Foot Locker Ad

Foot Locker is happy it can finally celebrate the upcoming Floyd Mayweather vs. Manny Pacquiao fight—for real.

Everlast’s Inspiring Ad With This Girl Boxing Packs Quite a Punch

Boxing gear company Everlast lands a blow against sexism in "I'm a Boxer," a minute-long spot directed by Claire Edmondson through Steam Films. Scenes of a young girl shadow boxing and psyching herself up are intercut with footage of adult fighters in the ring. The girl imagines a world in which athletes' performance is more important than their gender. "Don't call me a female boxer," she says. "I'm a boxer."

Adweek’s Top 10 Commercials of the Week


Ad of the Day: Audi Finds Unlikely Endorser in the Boxing Ring

You're not the first guy who climbs into the ring and beats the crap out of the second guy. You're the third guy who makes sure the two muscle machines punching each other in the face are following the rules while they do. That's why you drive an Audi station wagon.

What’s Taking Time Warner and CBS So Long?

CBS made a point of announcing this morning that it had signed a three-year deal with Verizon for distribution over its FiOS TV service, which closed out the second quarter with 5.04 million subscribers.