From Boxer to Businessman: Oscar De La Hoya on Creating the Golden Boy Brand
Brand Marketing
There are many different roads professional athletes can take when their playing days are done.
Manny Pacquiao Wonders If Mayweather Fight Is On, or If It’s All Just a Foot Locker Ad
Creativity
Foot Locker is happy it can finally celebrate the upcoming Floyd Mayweather vs. Manny Pacquiao fight—for real.
Everlast’s Inspiring Ad With This Girl Boxing Packs Quite a Punch
Creativity
Boxing gear company Everlast lands a blow against sexism in "I'm a Boxer," a minute-long spot directed by Claire Edmondson through Steam Films. Scenes of a young girl shadow boxing [...]
Adweek’s Top 10 Commercials of the Week
Brand Marketing
Ad of the Day: Audi Finds Unlikely Endorser in the Boxing Ring
Brand Marketing
You're not the first guy who climbs into the ring and beats the crap out of the second guy. You're the third guy who makes sure the two muscle machines [...]
What’s Taking Time Warner and CBS So Long?
CBS made a point of announcing this morning that it had signed a three-year deal with Verizon for distribution over its FiOS TV service, which closed out the second quarter [...]