Ad of the Day: This Chills-Inducing Preview of Ronda Rousey's Next Bout Is the Best Fight Promo Ever

Charting her collision course with Holly Holm

Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.

It's hard not to root for UFC world champion Ronda Rousey, but a cinematic promo for her next bout might just leave you undecided.

Clocking in at nearly 3 minutes, "Revolution" from production firm Mothership follows the lifelong trajectories of both Rousey and her Nov. 14 challenger, Holly Holm. We see Rousey witness her first judo bout at age 11, while 16-year-old Holm gets her start with her first tentative shots at a punching bag.

The tension—and the music—build as Rousey sharpens her judo chops and Holm becomes a boxing phenom, both slowly finding their calling.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in