Stock Media Seller Pond5 Transitions to Online Video Creators
Performance Marketing
Stock media site Pond5 has been known for providing royalty-free content for mainstream TV and film projects like AMC's The Walking Dead and movies such as Iron Man, Thor and [...]
Chipotle, Honda Win Multiple Gold Lions in Branded Content, But No One Takes Grand Prix
Brand Marketing
CANNES, France—In one of the marketing industry's hottest categories, branded content and entertainment, three U.S. campaigns won gold Lions at Cannes here tonight, but the top honor went noticeably unawarded.
How Selling Out Can Help or Hurt Your Band
Brand Marketing
Musicians have always struggled with whether licensing their music or becoming a spokesperson for a brand will affect the relationship they have with their fans. Some artists have been able [...]
Coke’s America Is Beautiful Continues to Resonate
Performance Marketing
Last week, a new conventional wisdom seemed to have emerged: it's no longer wise to hold Super Bowl ads until the actual game, if you want to win the YouTube/social [...]
Many Brands Who Held Back Super Bowl Ads Struggle on YouTube
Performance Marketing
In recent years, the trend among Super Bowl advertisers has been to tease their spots on the Web days or even weeks before the game—even advertising their impending ads. That [...]