Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Most of us know IBM's Watson as a threat to humanity's dominance of Jeopardy and the AI successor to a machine that similarly dethroned chessmaster Garry Kasparov.
But now Watson wants to show us his more warm and chatty side, and he's starting (oddly enough) by sitting down with the likes of Bob Dylan and Ken Jennings, the supercomputer's trivia-spouting archenemy.
In its new campaign, anchored by 30-second spots for IBM's new cognitive computer consulting unit, Watson is shown talking with a guitar-wielding Dylan.