Brand Marketing

Ad of the Day: IBM’s Watson Talks Love and Loss With Bob Dylan in Advertising’s Oddest Pairing

And the machine's made peace with Ken Jennings

By Marty Swant

October 7, 2015

Most of us know IBM's Watson as a threat to humanity's dominance of Jeopardy and the AI successor to a machine that similarly dethroned chessmaster Garry Kasparov.

Marty Swant
@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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