Bluefin Labs

Twitter’s New Event Targeting Lets Brands Plan Months Ahead for Live Campaigns

Twitter is already a go-to place for brands when it comes to special events and important days. It's a place where the conversation naturally gravitates during, say, the Super Bowl or elections.

Twitter’s 2014 Strategy: The Intersection of Video and Data

Twitter is doubling down on its second-screen pitch.

Social TV Use Appears to Be Growing

Did you know you’re more likely to immediately tell all your Facebook friends about the terrible thing Kim Kardashian just said than you are to tweet during the show about [redacted] dying a horrible death on Game of Thrones?

These Are the Biggest Hurdles Facing Social TV

TV has a new love—that little blue Twitter bird. And like any new infatuation, the promise of what’s to come is almost too good to be true.

ABC News, Bluefin Labs Extend Social TV Analytics Partnership Through Presidential Election

ABC News has extended its partnership with social TV analytics firm Bluefin Labs through next year’s presidential inauguration. ABCNews.com executive producer Ed O’Keefe announced the extension during a Social Media Week panel on Feb. 15.

Social TV Startup Bluefin Labs Raises $12M in New Funding

Social TV is coming of age. In an announcement today, Cambridge, Mass.-based social TV analytics startup Bluefin Labs said it had raised $12 million in series B financing.