Social TV Startup Bluefin Labs Raises $12M in New Funding

Company analyzes TV viewers' real-time reactions to shows

Social TV is coming of age. In an announcement today, Cambridge, Mass.-based social TV analytics startup Bluefin Labs said it had raised $12 million in series B financing.

The new funding, which is double the amount raised in its series A round (according to CrunchBase), was led by Time Warner Investments, with participation from new investor SoftBank Capital and existing investors Redpoint Ventures and Lerer Ventures. All told, the company has raised about $8 million since launching in 2008.

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