Marketing AI Is Overhyped, and That’s Good
Performance Marketing
Today, marketing AI is a know-it-all with a short resume. Just like Big Data and personalization, it is also a catch-all phrase that is becoming harder to define. As a [...]
Zooming In, Zooming Out: 2 Focal Lengths for Better Audience Understanding
Performance Marketing
Instead of a scientist measuring a particle, imagine you’re a marketer and the red dot is your audience. You really want to know who they are, so you try to [...]
Data Mining: Where to Dig First?
Performance Marketing
The main job of a modern data scientist is to answer business questions for decision-makers. To do that, they have to be translators between the business world and the technology [...]
People-Based Marketing: Targeting People, Not Cookies
Performance Marketing
With the promise of big data being able to provide true people-based marketing, the yearly spend for companies continues to increase. But is your data really as good as you [...]
Could the B2B Media Exchange Be One Answer to Ad Fraud?
Did you read Bo Sacks’ recent post on grappling with ad fraud? If you deal with programmatic advertising in any way, what do you think of Bo’s conclusion: “Maybe this [...]
The KellyAnne Conway School of Customer Service
Performance Marketing
It’s just a few weeks into a new year and unless you’ve been living in a cave, you’ve been exposed to interviews with White House Counselor KellyAnne Conway. She has [...]