Programmatic Advertising Is Running Amok
Performance Marketing
Having spent many years in the direct marketing business, I’m usually amused by examples of target marketing gone awry. My personal favorite happened when I was on Amazon purchasing a [...]
Warren Buffett and Quicken Loans Will Pay You $1 Billion for a Perfect March Madness Bracket
Creativity
It's not quite Dr.
TV Takes the Gold in Q3
Thanks in large part to an Olympian television marketplace and the deep pockets of Procter & Gamble and General Motors, U.S. advertising expenditures in the third quarter were up 7 [...]