It was only a matter of time: Kraft Foods Group is expected to announce a media review in the coming weeks, sources said.
The bad news for agencies involved in today's announced merger of Kraft and Heinz is that the combined company will be run by a group known for fiercely cutting costs. The good news? Marketing probably won't be one of the first to go under the knife.
NetJets, looking to expand its marketing efforts in its 50th year, has hired Havas Worldwide to lead digital marketing efforts globally. The agency will be responsible for everything from customer relationship management and mobile marketing to social media outreach and all types of digital ads. Account revenue is estimated at $3 million.
The absence of the Summer Olympics and political spending in fall 2013 (compared to their presence in 3Q 2012) may have put a damper on advertising expenditures, but total ad revenue for the year was still up 0.9 percent to $140.2 billion, according to a new report