TV Takes the Gold in Q3

Broadcast, cable budgets soar on infusion of Olympics, political dollars

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Thanks in large part to an Olympian television marketplace and the deep pockets of Procter & Gamble and General Motors, U.S. advertising expenditures in the third quarter were up 7 percent versus the year-ago period.

According to an analysis by Kantar Media, the overall ad spend in Q3 added up to $34.5 billion, while spending for the first nine months of 2012 was up nearly 4 percent to $101.3 billion.

As expected, TV enjoyed the biggest portion of the ad bounty, which was inflated by spending on the 2012 London Summer Olympics and various political campaigns.



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