Are You Meeting Your Customers’ Mobile Needs?
Performance Marketing
Most of the U.S. population — 61 percent — say they use mobile phones for shopping activities, according to the 2017 Synchrony Financial Digital Study recently completed. But, what would [...]
Marriott Tests In-Hotel Beacons With Loyalty Program Perks
Performance Marketing
Marriott International is giving its loyalty program a heavy-duty revamp with new digital and on-site activations. Marriott Rewards has added two features—LocalPerks and FlashPerks—that build on a program called PlusPoints [...]
Agencies: Facebook’s Phone Ambitions Should Improve Ad Targeting
Performance Marketing
Whether Facebook dramatically launches a smartphone or more simply announces that it's landed a high-value piece of Android real estate on HTC's mobile devices (those are the main two rumors, [...]