Beacon

Apple Watch Isn’t Even Out Yet, But Some Retailers Will Be Ready on Day 1

In terms of the burgeoning smartwatch industry, Apple already seems fairly well positioned to own the space, even though its watch won't go on sale until l

This 344-Year-Old Company Is on Mobile Marketing’s Cutting Edge

Hudson's Bay Co., a pioneering North American business that was founded in 1670, is blazing trails in mobile marketing. Two of the Toronto-based company's retail chains, Lord & Taylor and Hudson's Bay, are getting on board the smartphone-triggered beacons trend with a test program rolling out today in 10 stores.

Hillshire Brands Sees 20% Jump in Purchase Intent With Beacons

Hillshire Brands and IPG Mediabrands-owned agency BPN are announcing an interesting case study today about how beacons (the devices set up in brick-and-mortar stores to trigger location-based offers) increased purchase

Marriott Tests In-Hotel Beacons With Loyalty Program Perks

Marriott International is giving its loyalty program a heavy-duty revamp with new digital and on-site activations. Marriott Rewards has added two features—LocalPerks and FlashPerks—that build on a program called PlusPoints launched last year that links social media activity on Twitter, Facebook and Instagram to loyalty points.

Agencies: Facebook’s Phone Ambitions Should Improve Ad Targeting

Whether Facebook dramatically launches a smartphone or more simply announces that it's landed a high-value piece of Android real estate on HTC's mobile devices (those are the main two rumors, but the latter seems likelier) will be revealed by CEO Mark Zuckerberg's c