Hillshire Brands Sees 20% Jump in Purchase Intent With Beacons

Sausage brand claims initial success with mobile

Hillshire Brands and IPG Mediabrands-owned agency BPN are announcing an interesting case study today about how beacons (the devices set up in brick-and-mortar stores to trigger location-based offers) increased purchase intent and sales for American Craft link sausages. While marketers have hyped beacons for a while now, Hillshire’s campaign is one of the first proof points that back up the use of the in-store technology.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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