Bartle Bogle Hegarty

In a Busy Week, PlayStation Teases Games, Touts Streaming Service and Hires a New Agency

It has been a busy week for Sony PlayStation.

Cannes Names Inaugural Glass Lion Jury

The Cannes Lions festival has today named the nine jurors responsible for awarding its inaugural Glass Lion, or Lion for Change.

SapientNitro Named British Airways’ Digital Lead Agency

This time SapientNitro won the prize. The Publicis Groupe agency has been named the digital lead for British Airways, business previously handled by OgilvyOne.

Ogilvy Names an Insider to Fill a Top Creative Role

Corinna Falusi is rising to New York chief creative officer at Ogilvy & Mather, filling a vacancy left by last summer's exit of Calle Sjöenell.

72andSunny Takes a Global Role on Unilever’s Axe

Unilever's existing roster shops on Axe remain in place—including Bartle Bogle Hegarty, Lowe Ponce and R/GA—but newcomer 72andSunny is taking on a significant role.

After 15 Years With BBH, Johnnie Walker Picks a New Agency

Diageo has awarded Johnnie Walker, its global marquee creative account, to Anomaly after a pitch that included 15-year incumbent Bartle Bogle Hegarty as well as BBDO, Ogilvy & Mather and Wieden + Kennedy. Agencies met this week with the client in Amsterdam for final meetings on the Scotch brand, which spent $40 million in measured media in 2013.

Accounts in Review: U.S. Army Starts Search as American Family Insurance Winds Down

The U.S. Army has begun a review of all of its marketing services, an account with annual media spending of at least $180 million that's now shared by units of […]

Even BBH’s Rivals Wonder Why Johnnie Walker Is in Review

Diageo’s $40 million global creative review of its marquee Johnnie Walker brand has caught many by surprise, given the sales growth the brand has enjoyed under longtime lead agency Bartle Bogle Hegarty and its "Keep Walking" campaign.

Accounts in Review: NBA, Brown-Forman Pick Finalists

It's crunch time in several searches right now. Reviews involving the NBA, Brown-Forman spirits and Diageo's Johnnie Walker are all down to a final few, with presentations slated for the […]

UPDATED: Infiniti, at Last, Picks a New Global Lead Agency

Infiniti, in a long-running review that lived up to its name, has selected Crispin Porter + Bogusky to lead its global creative efforts, the automaker has confirmed.  Crispin, a unit of MDC Partners, succeeds Omnicom Group's TBWA, which had handled the business since 1998.