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Infiniti, in a long-running review that lived up to its name, has selected Crispin Porter + Bogusky to lead its global creative efforts, the automaker has confirmed.
Crispin, a unit of MDC Partners, succeeds Omnicom Group's TBWA, which had handled the business since 1998.
Account revenue is estimated at $30 million and in term of media, the brand spends around $450 million annually, according to Infiniti's initial request for proposals.
In its final stages, the review became a battle among relatively small agencies, some of which have scant or no presence outside the U.S.
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