Borders to Close Its Doors
Brand Marketing
Borders will be closing its doors by the end of September, liquidating its remaining 399 stores starting as early as this week.
Burkle’s Barnes & Noble Investment a Big Mistake, Says ‘N.Y. Post’
Brand Marketing
Ron Burkle's made a major blunder with his recent Barnes & Noble investment, says the New York Post.
Amazon’s Publishing Plans Cause Rivals Some Unease
Performance Marketing
Earlier in the week, Amazon announced that it was hiring Laurence Kirshbaum, the former CEO of Time Warner Book Group, to head a new publishing imprint. This seems like an [...]
John Malone Explains Barnes & Noble Bid
Brand Marketing
John Malone, the chairman of Liberty Media, explained why his company made a buyout bid for Barnes & Noble valuing it at $1 billion.
Sales of Women’s Magazines Boom on Nook Color
Performance Marketing
While the iPad is still the preferred format for many magazines, Barnes & Noble’s Nook Color is proving a worthy rival when it comes to women’s titles.