Will the Kindle Fire Be an iPad Killer?
Virtues and downsides for magazines debated
Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
When Amazon released the Kindle Fire last November, it was heralded as the first tablet with a shot at loosening Apple’s stronghold on the market. But with Apple still dominating the tablet game—according to eMarketer, 83 percent of tablet owners have an iPad—does the Fire really have a chance? And what does that mean for publishers?
At Tuesday's MPA Digital: Swipe conference, Consumer Reports electronics editor Paul Reynolds and Macworld vp and editorial director Jason Snell addressed the Amazon vs.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in