Long-Form Content Boosts Engagement, But How Can Publishers Do It Right?
There’s nothing new under the Sun. Even that saying is way older that you think, at least 2,000 years’ old, appearing in the Hebrew Tanakh in the book of Ecclesiastes… [...]
Check Out Sonos’ First Storefront, a Glowing Shrine to Music and Home Acoustics
Creativity
For its first brick-and-mortar store, located in New York City's SoHo neighborhood, Sonos is showing customers how its products could both sound—and feel—in their homes. The acoustics of a physical [...]
Marketers Are Slowly Experimenting With Audio in Their Snapchat and Facebook Videos
Performance Marketing
For the past year or so, Facebook has conditioned advertisers and publishers to create video that can be understood without sound, as more clips that play automatically (and silently) when [...]
This Clever Pedestrian-Safety App Turns Down Your Earbud Volume When You’re Near a Road
Performance Marketing
Wearing earbuds on a busy city street can be a nice way to tune out the annoying sounds of urban life, but it can also be an easy way to [...]
Snapchat’s New Voice and Video Chatting Features Should Get Wireless Providers’ Attention
Performance Marketing
In under two years, people have gone from asking what Snapchat is to asking what it can't do.
How Technology Is Quickly Changing the Channel on Audio Consumption and Marketing
Performance Marketing