AP Tweets a Branded Story From Windex and BuzzFeed: Does Convoluted Ad Play Cross a Line?
Brand Marketing
Windex, in partnership with BuzzFeed and agency EnergyBBDO, created a sponsored listicle earlier this month to capitalize on the brand's connection to My Big Fat Greek Wedding 2.
AP Hires Mashable Exec to Build Digital Ad Strategy
Performance Marketing
The Associated Press hired former Mashable ad sales exec Ken Detlet to be its first vp of digital advertising strategy and sales as the news organization tries to augment its [...]
Associated Pushback on Twitter
Performance Marketing
The Associated Press this week is causing a stir by running ads for Samsung
Pepsi Looks to Sweeten Diet Brand
Brand Marketing
In early December, PepsiCo began rolling out a new sweetener mix for Diet Pepsi that sprinkles in acesulfame potassium—an ingredient used in sister brand Diet Mountain Dew and Coca-Cola's Diet [...]
Curated Content Gives Brands a Helping Hand
Brand Marketing
Hungry for content to push out into social feeds, a growing number of marketers are adopting strategies that include repackaging articles from news sites on their own sites.
Associated Press Sues Syndication Service
Performance Marketing
Online “video snacking” syndication company, Grab Networks, is suffering a case of indigestion over a $3 million bill from the Associated Press that’s been left unpaid for nearly two years, [...]