Associated Press

AP Tweets a Branded Story From Windex and BuzzFeed: Does Convoluted Ad Play Cross a Line?

Windex, in partnership with BuzzFeed and agency EnergyBBDO, created a sponsored listicle earlier this month to capitalize on the brand's connection to My Big Fat Greek Wedding 2.

AP Invests In Company Specializing In User-Generated Video Content

The Associated Press is deepening its commitment to surfacing user generated content (UGC) with a six-figure investment in Bambuser, a Stockholm-based company that enables people around to the world to stream or upload videos.

Associated Press Updates Social Media Guidelines

The Associated Press announced an update to its social media guidelines, with a focus in part on potentially dangerous or sensitive stories, like the recent terrorist attack in Boston.

Twitter Launching 2-Step Verification in Response to AP Hack

Twitter is developing a two-step verification process to make it more difficult for hackers to access users' accounts, Wired reported. The new system is undergoing internal testing and may soon begin rolling out incrementally to users. 

AP Twitter Account Hacked

Around 1 p.m. today, hackers gained access to the AP's verified Twitter account and posted a fabricated tweet reading, "Breaking: Two Explosions in the White House and Barack Obama is injured."

AP Hires Mashable Exec to Build Digital Ad Strategy

The Associated Press hired former Mashable ad sales exec Ken Detlet to be its first vp of digital advertising strategy and sales as the news organization tries to augment its news-licensing business with ad-supported products.

Associated Pushback on Twitter

The Associated Press this week is causing a stir by running ads for Samsung

Pepsi Looks to Sweeten Diet Brand

In early December, PepsiCo began rolling out a new sweetener mix for Diet Pepsi that sprinkles in acesulfame potassium—an ingredient used in sister brand Diet Mountain Dew and Coca-Cola's Diet Sprite—with the beverage's mainstay

Curated Content Gives Brands a Helping Hand

Hungry for content to push out into social feeds, a growing number of marketers are adopting strategies that include repackaging articles from news sites on their own sites.

Associated Press Sues Syndication Service

Online “video snacking” syndication company, Grab Networks, is suffering a case of indigestion over a $3 million bill from the Associated Press that’s been left unpaid for nearly two years, according to a federal lawsuit.