Windex, in partnership with BuzzFeed and agency EnergyBBDO, created a sponsored listicle earlier this month to capitalize on the brand's connection to My Big Fat Greek Wedding 2.
The Associated Press is deepening its commitment to surfacing user generated content (UGC) with a six-figure investment in Bambuser, a Stockholm-based company that enables people around to the world to stream or upload videos.
The Associated Press announced an update to its social media guidelines, with a focus in part on potentially dangerous or sensitive stories, like the recent terrorist attack in Boston.
Twitter is developing a two-step verification process to make it more difficult for hackers to access users' accounts, Wired reported. The new system is undergoing internal testing and may soon begin rolling out incrementally to users.
Around 1 p.m. today, hackers gained access to the AP's verified Twitter account and posted a fabricated tweet reading, "Breaking: Two Explosions in the White House and Barack Obama is injured."
The Associated Press hired former Mashable ad sales exec Ken Detlet to be its first vp of digital advertising strategy and sales as the news organization tries to augment its news-licensing business with ad-supported products.
In early December, PepsiCo began rolling out a new sweetener mix for Diet Pepsi that sprinkles in acesulfame potassium—an ingredient used in sister brand Diet Mountain Dew and Coca-Cola's Diet Sprite—with the beverage's mainstay
Hungry for content to push out into social feeds, a growing number of marketers are adopting strategies that include repackaging articles from news sites on their own sites.