AP Tweets a Branded Story From Windex and BuzzFeed: Does Convoluted Ad Play Cross a Line?

My Big Fat Greek Wedding promo raises questions

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Windex, in partnership with BuzzFeed and agency EnergyBBDO, created a sponsored listicle earlier this month to capitalize on the brand's connection to My Big Fat Greek Wedding 2. The sequel to the 2002 film arrives in theaters today, so it only makes sense that Windex would want to promote the content on Twitter today.

But in an odd move, the brand partnered with the Associated Press, which this morning tweeted out the branded listicle from BuzzFeed to its 7.24

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