Facebook’s New Custom Ad Tools Target an Audience From Desktop to Mobile

Facebook advertisers can now hit moving targets—users as they switch from laptops to smartphones to tablets. The social network announced new self-serve tools for marketers today that bring retargeted advertising to its mobile app for the first time.

IAB Post Mortem: Deep Industry Divide on Native Ads

Despite all the hype and enthusiasm surrounding native advertising, there's a rift in the digital ad business and it's deeper than you might think.

Digital Has an Ad Problem and Lots of Solutions

It’s Advertising Week, which means it’s time for a barrage of panels full of questions like “Are banners dead?” and “Native advertising: the wave of the future?” And while some will dismiss this chattering as manufactured drama, the proliferation of these existential questions is a solid indicator that the digital publishing industry needs to change, espec

Facebook Credits: Marketers Say Good Riddance

There will be no funeral for Facebook Credits among the companies that ran Credits-based campaigns for advertisers. Even Plink, a loyalty rewards company that initially built its entire business around Credits, is cheering its demise.

AOL Backs Ad Startup Appssavvy

Appssavvy, a startup promising an alternative to traditional online advertising, has secured new funding from big names in the media world.

Appssavvy Ditches Banners for In-Game Activity Ads

Startups love the word “pivot,” but it’s rare that a company will outright ditch one money-making strategy for another untested one. That’s the case with Appssavvy. The company serves display ads and, like everyone else in the category, talks trash about the low engagement of display ads.