Office workers, high-school kids, rush-hour commuters, a rock band performing on stage and even Anna Kendrick all vanish, Obi-Wan style, and their earthly accoutrements—clothes, backpacks, guitars—fall to the ground in this captivating two-minute promo for the Electronic Arts game Star Wars Battlefront.
Anna Kendrick is great at waiting. She did plenty of it in her first holiday commercial for Kate Spade, a year ago at this time. Now, she's back for another holiday spot. And in addition to her ever-present dog, she has another friendly companion—Mad Men and Girls star Zosia Mamet.
Pitch Perfect 2 is set to hit theaters tomorrow, but it's been playing on social media for months. The studio behind Pitch Perfect, Universal Pictures, even has a couple of social firsts from the marketing campaign, which extends from Snapchat to Facebook and is a testament to how fast the space is changing.
Glamour magazine isn't known for it's Internet-savvy marketing. But when you put Anna Kendrick on the cover, you have to do something special to celebrate the occasion.
Nobody knows who Anna Kendrick is. Last year, Newscastle Brown Ale didn't give her a Super Bowl commercial, and now she's mistaken for someone else—Lily Tomlin's meditation instructor.
Welcome to Adweek's revamped top 10 branded video chart, which tracks the biggest moves in online video every week.
We know how much you love Anna Kendrick, so here she is in yet another commercial where she gets to be funny and charming—this time at Amy Schumer's expense. Schumer is hosting the MTV Movie Awards in April, for which this serves as an early promo. Nothing too exciting happens, but it's entertaining nonetheless. If nothing else, Kendrick has shown time and again that she can make something out of nothing.
Even with the buzz around this year's glossy, over-the-top holiday advertising, sometimes the simple stuff works best—at least that's what Kate Spade thinks about its new campaign with Anna Kendrick.
No one does bored better than Anna Kendrick. The actress, who turned in one of the most amusing ad performances of the year for Newcastle, is back for more comedy in this seasonal spot for Kate Spade, in which she returns from a day of holiday shopping only to realize she forgot her apartment keys.