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Technically speaking, the best ad of 2014 didn’t exist. Just ask Anna Kendrick.
Last January, millions of viewers watched the Academy Award nominee deliver a two-minute, profanity-laden rant that took Newcastle Brown Ale to task for offering her a role in a Super Bowl commercial—and then flaking out and not making it.
The brewer never actually intended to create one. With a media budget for the whole year equal to about half the $4 million price tag for 30 seconds of airtime on the broadcast, it wasn't even an option.
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