Social media influencers have transformed the way brands interact with consumers—and a lot of those influencers aren't human.
This week, TV’s brightest stars and entertainment’s biggest execs took to auditoriums and concert halls across New York to show advertisers what they’ve got.
At the final presentation of the 2015-2016 Upfront week, NBCUniversal Cable Entertainment president Bonnie Hammer reminded attendees, "By now you've seen it all, heard it all and drank it all. But there's one more big story to share."
Advertising collided with fashion and beauty at the second annual Clio Image Awards, a star-studded event honoring exceptional creative work Tuesday night.
Lincoln’s new campaign—dubbed Dream Ride—makes a big push to sell millennials on the 2015 Lincoln MKC crossover SUV with an interactive microsite, social advertising and an influencer program.
For reasons that are not immediately apparent, the girl with the vodka tonic is taking pictures of the actress on the Embassy Row TV monitor, even though the real thing is, at this very moment, perched on a chair inside the studio that lies just on the other side of the wall.
While the Real Housewives franchise will likely outlive Keith Richards and cockroaches, Bravo’s Tuesday morning upfront presentation placed a much greater emphasis on new programming.