Adobe Marketing Cloud

Adobe Upgrades Ad Capabilities for Real-Time Creative, Mobile and Video

Adobe Systems is practically in a digital arms race to create the best marketing software services around, going up against the likes of 

Sprinklr, Showered In Money, Plans IPO

Sprinklr plans to go public by second quarter 2015, a source close to the situation told Adweek.

Adobe’s Bold Plans for Online Ad Business Don’t Include Advertising

Once an looming outlier, Adobe wants to play a central role in the online ad business. Despite lots of speculation, the company says it doesn’t want to get into the media or advertising business—but it does have bold plans for plenty of disruption.

Golf Digest Brings Native Advertising to Masters Tournament Hub

Proving that native advertising can travel just about anywhere, Golf Digest is launching its first native Web ad that will use Adobe's data to track the social conversation around next week's Masters tournament in Augusta, Ga., while promoting its analytics services.