ad networks

Google Builds a Data Platform That’s the Last Piece of Its Ad Empire

Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to help target ads and connect brands with people online more effectively, according to sources familiar with the plans.

How Advertising Powers China’s IPO Darling Alibaba

Alibaba Group finally announced its long awaited public offering Tuesday, disclosing for the first time its financial statements that reveal the inner workings of this Chinese Internet hydra with tentacles in e-commerce, e-payments, social media, messaging,

Mark Zuckerberg Gets Reflective as He Nears 30

Facebook has a new unofficial motto: Ship Love. The old motto everyone knows is Move Fast and Break Things, but at today’s f8 developers conference a kindler, gentler Mark Zuckerberg revealed himself.

Yelp, YP Partner in Local Advertising Deal

The company formerly known as the Yellow Pages, YP, has announced a new partnership with Yelp. YP, with its vast business reach across the U.S. and a significant mobile product, will now connect its clients with Yelp.

Report: Ad Networks Adhering to Strict Privacy Guidelines

In a perfect world, the Network Advertising Initiative's annual compliance report would have come out before 60 Minutes trashed the data tracking and collection on the Web for interest-based advertising.

This Man Protects Marketers From Bogus Websites

Dan Peak’s company may well be the Seal Team Six in the war against rogue websites. His company, Veri-Site, boasts 10 years of experience hunting down Internet money launderers and other financial criminals.

You Shouldn’t Trust Mobile Location Data

Location data for mobile ad campaigns gets a bad rap these days with advertisers, and for good reason.

IAB Escalates Attack on Firefox Privacy Browser

The Interactive Advertising Bureau escalated its attack on Mozilla for its new Firefox browser that blocks third-party cookies by default, cutting ad networks dead in their tracks.

Ad Nets Step Up Self-Regulation

In the ongoing Washington debate over privacy, advertising networks get the worst rap.

Reports: Facebook in Talks to Buy Atlas Solutions From Microsoft

The rise of an external Facebook ad network could be closer than ever.