Acxiom

Why Walmart and Big 5 Sporting Goods May Benefit Greatly From Sports Authority’s Demise

The Sports Authority is shutting down its more than 400 stores by the end of August, so NinthDecimal ran a study to figure out which retailers may benefit from the 28-year-old sport

With the Internet of Things Looming, the IAB Creates a Data Center for Excellence

Few marketing topics in the past couple of years have grown more in importance than data.

How Do You Brand Big Data?

Branding data is tough—and not just because many eyes glaze over when you start to talk about it. But in today’s media marketplace, it wouldn’t be wrong to think of the data world as a spreadsheety version of a gold rush, with everybody scurrying to stake their claim.

This Is How Your Financial Data Is Being Used to Serve You Ads

Wait, who sees my credit card bill, again?

Horizon’s Marianne Gambelli Discusses Television, Programmatic and Life After NBC

 

Google’s Mobile ‘Problem’ Squeezes Pricing in First Quarter

Google topped $15 billion in first quarter revenue but still reported lower costs per click while the industry shifts to less expensive mobile ads.

Confessions of a Data Broker

Not long ago, data brokers—companies that compile databases of consumer information and then sell them to marketers—toiled in the shadows of media and advertising, seen as largely responsible for those piles of junk mail. Then along came the Internet and the ability to track consumer browsing behavior, enabling data brokers to synch online and offline data.

Senate Commerce Report Says Data Brokers ‘Operate Behind a Veil of Secrecy’ [Updated]

Today was Jerry Cerasale's last day as the head lobbyist for the Direct Marketing Association. It may also have been one of his least enjoyable.

Nielsen Partners With Credit-Check Giant Experian’s Marketing Side

Ever gotten a credit report on yourself? If so, you probably used data mining company Experian to get the information. Now, the company will be providing specific consumer info to Nielsen for use in the latter's online campaign ratings (OCR), adding more measurements to Nielsen's data, which already includes info from Facebook.

Data Giant Acxiom Launches Data Management Platform

It's a day for launching advertiser tools: not just Tremor Video but data leviathan Acxiom, as well, is bringing a new tool to the digital marketplace, and where Tremor has extensive publisher relationships to leverage its new DSP, Acxiom has all the information anyone