Acura Rocks Out to Van Halen in Its Patriotic Super Bowl Ad
Brand Marketing
Acura is returning to the Super Bowl for the first time since 2012, and it's bringing Van Halen along for the ride.
Newly Combined Mullen Lowe Taps Ogilvy Leader to Run Its U.S. Offices
Brand Marketing
Now that Alex Leikikh is stepping up to global CEO at the newly merged Mullen Lowe Group, he has named an Ogilvy & Mather leader to run the combined agency's [...]
Machinima Renews Online Reality Series AFK for a 4th Season
Performance Marketing
Reality TV might not be as hot as it used to be, but Machinima is still seeing success with the genre online. The multi-channel network has renewed travel competition Away From [...]
Acura’s Social Strategy for March Madness Centers on 103 Memes
Performance Marketing
For March Madness, Acura is blitzing ESPN.com today and three days next week with video and banner ads—which likely cost a pretty penny—as part of the car brand's ongoing partnership [...]
Acura Catches Lightning in a Bottle, Quite Literally, in Mullen’s New ILX Spot
Creativity
An engineer ventures out during a thunderstorm and literally catches lightning in a bottle to power the Acura ILX in this cinematic spot from Mullen. Johnny Green of Reset Productions—much [...]
Honda Hires a New Agency for Digital Marketing
Brand Marketing
American Honda Motor Co. has consolidated the bulk of the digital marketing for its Honda and Acura brands at Razorfish.