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Acura is returning to the Super Bowl for the first time since 2012, and it's bringing Van Halen along for the ride.
The 30-second spot, created by Mullen Lowe L.A., provides a look at the new Acura NSX, which is officially being released on Feb. 25. Leila Cesario, national manager of Acura advertising, said the brand wanted to capture its American roots while also getting car enthusiasts psyched about its new product.
"This vehicle is a simple expression of our brand, and we're really proud of its American roots," Cesario told Adweek.
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