In case you had any doubt that tech-driven consulting firms are becoming major players in the ad agency world, this week has provided two prime examples.
One reason the agency acquisition market has been so hot is the desire of nontraditional buyers, such as technology and consulting firms, to add marketing muscle and compete for project dollars from corporate CMOs.
The mergers and acquisitions space continues to heat up. Today, Interpublic Group public relations shop Golin has acquired The Brooklyn Brothers, a creative agency with 130 employees and offices in the U.S., the U.K. and Brazil.
Publicis Groupe said organic growth was flat in the first quarter while the positive impact of foreign exchange and acquisitions like Sapient boosted revenue growth by 32 percent.
It's not just Sony whose corporate secrets are being outed by an ongoing leak of hacked documents. Emails released today also reveal Snapchat CEO Evan Spiegel green-lit the $15 million purchase of a smartglass company owned by his college friend.
Social media marketing is generating lots of buzz for brands, but interest in acquiring shops that specialize in it is another story.
Publicis Groupe will pay $65 million to acquire 20 percent of digital shop Matomy, with an option to acquire another 4.9 percent of the company's shares.
Yahoo is looking to buy a piece of Snapchat with an investment that values the hot messaging app at about $10 billion, according to reports. Yahoo is among a number of venture capital firms, including heavyweight Kleiner Perkins Caufield and Byers
Daimler, owner of Mercedes-Benz, has acquired rival companies RideScout and MyTaxi to reach a new market of consumers who favor ride-sharing apps over owning a car.
Rocket Fuel is buying data technology platform [x+1] in a deal that is worth about $200 million. Rocket Fuel also announced quarterly results today, generating $92.6 million in revenue, up 70 percent from last year's second quarter.