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In case you had any doubt that tech-driven consulting firms are becoming major players in the ad agency world, this week has provided two prime examples.
Yesterday, we learned that Deloitte Digital had purchased San Francisco-based creative shop Heat, Adweek's 2015 Breakthrough Agency of the Year.
Today, another consulting company, ICF International, announced it will further embrace its acquisition of Minneapolis agency Olson by branding its marketing services as ICF Olson.
Sudhakar Kesavan
"In unifying these capabilities, we're answering an urgent demand in the marketplace," said ICF chief executive Sudhakar Kesavan.
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