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One reason the agency acquisition market has been so hot is the desire of nontraditional buyers, such as technology and consulting firms, to add marketing muscle and compete for project dollars from corporate CMOs.
Case in point: management advisory giant Deloitte today snapped up 112-person San Francisco shop Heat, a creatively driven firm honored as Adweek's Breakthrough Agency of the Year in 2015.
"We are the single place for our clients to go to connect business strategy with creative strategy and content," said Andy Main, chief executive of Deloitte Digital.
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