2012 election

Nate Silver’s FiveThirtyEight Resurfaces Just in Time for March Madness

Nate Silver's FiveThirtyEight is back up today with predictions for the forthcoming NCAA tournament, tabbing Louisville as the odds-on favorite even though the Cardinals are only a fourth seed in the tourney.

Every Apple Competitor Bought Twitter Ads for iPad Reveal

Apple's iPad Air reveal has easily been the business tech story of the day, and competitors were more than ready to attempt to brand-jack the news.

NFL Held Invite-Only Show Right Before SXSW Began

Tech players and marketers are now consuming their final drinks for South by Southwest Interactive, a five-day conference wrapping this evening.

November Rain: TV’s Big Surge

The morning after Barack Obama secured his second term as the 44th president of the United States, two significant events occurred that left TV ad sales executives breathing a little easier.

So Much for 2008: Election Shatters Digital News Records

It turns out all the breathless speculation was correct. Down to its core, the 2012 presidential campaign was indeed the digital election.

LDS Church Pulled Ads During Romney’s Run

In 2010, the Church of Jesus Christ of Latter-day Saints (LDS) launched its “I’m a Mormon” campaign to dispel misconceptions about its members, countering less-than-flattering depictions by entertainment-industry products, namely HBO's

Obama-Supporting PAC Touts YouTube’s Impact on Election

Priorities USA Action may have bought tons of Promoted Tweets for Twitter keywords like “2012Election” and “John King” leading up t

Twitter Election Highlights: John King Becomes an Ad

CNN political analyst John King impressed Twitter users with his county-by-county electoral map knowledge tonight—not to mention the touch-screen map that's become part of his signature reporting style in recent years.

Michelle Obama and Joe Biden’s Twitter Twist

First lady Michelle Obama and vice president Joe Biden have been using Twitter like a secondary email platform to get out the vote during this election cycle's last hours. The first lady has 2 million followers on Twitter, while Biden has 316,000, and the two political figures are direct messaging (DM) their audiences to re-elect President Barack Obama.

Reddit Goes on Tour

Greetings from Denver! Adweek has arrived in Colorado just hours before Mitt Romney and Barack Obama are set to square off in the first of three presidential debates. But we're not just here for the political fodder (though, we enjoy it well enough).