Performance Marketing

Every Apple Competitor Bought Twitter Ads for iPad Reveal

Samsung, Microsoft, Nokia go for brand-jacking

By Christopher Heine

October 22, 2013

Apple's iPad Air reveal has easily been the business tech story of the day, and competitors were more than ready to attempt to brand-jack the news. Samsung, Microsoft, Nokia, LG Mobile and Motorola are examples of head-to-head tablet rivals that bid on iPad-based keywords in what appeared to be an unusually busy Twitter ads marketplace.

Christopher Heine

Christopher Heine is a New York-based editor and writer.

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