Every Apple Competitor Bought Twitter Ads for iPad Reveal

Samsung, Microsoft, Nokia go for brand-jacking

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Apple's iPad Air reveal has easily been the business tech story of the day, and competitors were more than ready to attempt to brand-jack the news. Samsung, Microsoft, Nokia, LG Mobile and Motorola are examples of head-to-head tablet rivals that bid on iPad-based keywords in what appeared to be an unusually busy Twitter ads marketplace.

Brand-jacking via Twitter around news events is still a fairly new marketing practice and therefore largely unproven. Presidential candidates one year ago were notably testing out the idea during the parties' national conventions as well as during their debates.



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