Ride-Along #7: Pitching Up vs. Pitching Down

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Did you spend the last seven days rethinking the way you maintain your meeting momentum? Instead of following up with an email did you try something new? (If not, maybe you should watch the last Ride-Along: http://www.adweek.com/post/reboot-ride-along-6-maintaining-meeting-momentum/)

This week, we’re going to reboot our sales pitches to executives. That’s right when you’re pitching to an organization’s CMO, CEO, or anyone in a leadership position you should re-structure your sales pitch. Are you ready to learn the very simple structure designed to help you win more business from the top down?

http://bcove.me/lvcdcfg8

In my experience there are two types of pitch audiences:

  1. Executives or leaders of an organization
  2. Anyone who has to re-pitch your presentation to their boss.
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