U.S. Agency of the Year: Droga5 Is Defined As Much by Its Soul as Its Soaring Success

At 10 years old, the shop is firing on all cylinders

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a "strong soul." These are "the ones that are consistent, retain people and do some of the most interesting work," Droga says.

He, of course, counts his own agency, Droga5, as one—which some might dismiss as a mix of idealism and ego by the agency's founder and creative chairman. But even Droga's critics—who frequently sigh and roll their eyes at each mention of his name—would have trouble arguing that he's wrong.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in