Zynga Partners With People for Crosswords With Friends Mobile Game
The mobile game allows users to complete a People-themed puzzle each Sunday
FarmVille company Zynga partnered with Time Inc.‘s People for the release of the latest game in its “With Friends” franchise: Crosswords With Friends. The free-to-play mobile game allows users to complete a themed crossword puzzle each day.
Through Zynga’s partnership with People, every Sunday, gamers will be able to play a crossword puzzle inspired by one of People’s popular topics (“Sexiest Man Alive,” “World’s Most Beautiful,” “Red Carpet”), one of People’s verticals (PeopleStyle, PeopleRoyals, PeoplePets) and more.
While the game sees players complete crossword puzzles on their own, social features allow users to compare their puzzle completion times on public leaderboards, as well as to compete with other players in in-game tournaments.
In a press release, Jeb Balise, general manager of Crosswords With Friends at Zynga, commented:
Crosswords With Friends is a daily crossword puzzle experience that’s truly written for today’s world. As a part of Zynga’s portfolio of word and puzzle games, including one of the world’s most popular word games, Words With Friends, Crosswords With Friends reimagines crosswords with content inspired by the hottest trends and breaking news in entertainment. We’re proud to partner with People, the pioneer of pop culture conversations, to deliver an exciting, mind-puzzling crosswords experience to fans of all ages.
Jess Cagle, editor in chief of People, added:
People’s Puzzler has always been one of the brand’s most popular features, so our partnership with Zynga is an organic extension. Crosswords With Friends allows us the opportunity to expose our digital content to new audiences in new ways on the mobile platform.
Crosswords With Friends is available to download for free on the iTunes App Store and Google Play. In addition to playing the game in the app, iOS users can play the game in iMessage while chatting with friends.
