Recent changes to Facebook’s ad products resulted in concerns about users’ privacy, and deputy chief privacy officer Rob Sherman aimed to put users at ease with a detailed note on the Facebook and Privacy page Monday.
Sherman explained that LiveRail can now limit the number of times a specific user will see the same ad on different applications using LiveRail, and information about an ad that a user interacts with in one app can be used to serve that user related ads in another app. He added:
To help publishers understand what ads are most relevant to their audiences and how their ads are working, we include language that explains how we look at ads served across devices, and how people interact with those ads (such as clicks, or visits to the advertiser’s website or app). While we help publishers measure how their ads perform, we do not tell advertisers or publishers who people are.
Finally, Sherman stressed that Facebook users can opt out of seeing ads from Atlas and LiveRail on off-Facebook apps and sites via the Digital Advertising Alliance or the ad controls in their settings on iOS and Android.
Readers: What did you think of the details offered by Sherman in his note?
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