Facebook is taking yet another leaf out of Snapchat’s playbook by bringing augmented reality commerce ads to the platform, the company announced at a holiday shopping event today.
Michael Kors first tested the feature by creating an AR ad that let Facebook users “try on” sunglasses, and the functionality is rolling out to a few other brands, like Sephora and Wayfair, later this summer.
Users who scroll by an augmented reality promo have a chance to tap into the experience; with Sephora, for example, they’ll be able to see a shade of lipstick on their lips.
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