How Brands and Cannabis Companies Are Maximizing Their Joint Efforts for 420 Marketing
Promotions around 420 are table stakes in the cannabis space, but they are increasingly reaching into Main Street USA.
Hershey’s AI-Powered Ad Campaign Sold More Candy and Gave It Leverage With Retailers
The candymaker shared at Possible Miami how it's using custom algorithms to create its own media strategy more optimized to sales goals, which makes the company less beholden to media [...]
In Bridgerton and Flonase Collaboration, Both Love and Allergies Are in Bloom
Shondaland and Flonase teamed up for a campaign ahead of the Season 3 premiere of Bridgerton.
BBDO’s David Lubars to Retire After 4 Decades of Creative Leadership
The longtime BBDO chief creative is set to retire after four decades in the industry.
Vicks and Crest Have Memorable Logos, While Duane Reade and Proactiv Struggle With Recall
A new study shows Vicks and Crest have memorable logos, while Duane Reade and Proactiv struggle with recall.
Bayer Appoints New Consumer Health CMO for North America
CPG veteran Samantha Avivi succeeds longtime marketer Jeff Jarrett.
Inside the Pitch Deck That Web3 Beauty Startup Kiki World Used to Raise $7 Million
Kiki World, a beauty tech startup that aims to usher the cosmetics industry into the era of web3, raised $7 million in an initial funding round.
Velveeta Isn’t a Cheese Brand, It’s a Lifestyle Brand With Celebrity Clout
The Kraft brand is on an unconventional journey with Johannes Leonardo to woo young consumers.
Potty Humor: Scott Debuts a Cheeky Short Film About a Bathroom Nightmare
Scott, continuing to break with marketing convention in the personal care category, developed a new long-form ad based on consumers’ paranoia about running out of toilet paper ... when they [...]
This Household Brand’s Campaign Tells the Nuanced Stories of Autistic Teen Girls
Reckitt brand Vanish calls on the public to support the clothing needs of autistic people.
Celebrity Cats Compete in Sheba’s March Madness-Style Tournament
The celebrity felines have a combined reach of more than 55 million on TikTok and Instagram.
Colgate Campaign Challenges Unrealistic Beauty Ideals for the ‘Perfect’ Smile
Colgate aims to change Generation Z’s perspectives about their smiles.
This Toilet Paper Brand Wants Brits to Talk Crap
Andrex is calling time on toileting taboos with a purposeful marketing reboot.
818 Tequila’s Mission to Cultivate a Good Time and Give Back
Kendall Jenner's brand supports its local community in Mexico by being the life of the party.
Coca-Cola Follows Stray Kids and Itzy Deep Into K-Pop Culture
Coca-Cola Creations partners with producer JYP, Nmixx, Stray Kids and Itzy to delve more deeply into K-pop culture and explore the fandoms' love of music, technology and fashion.