Facebook Just Added Call-to-Action Units to Its Instant Articles

The social network wants to drive more direct lines of communication between publishers and readers

Facebook is adding email and page like call-to-action units to its Instant Articles format for publishers, and the social network is testing CTA units for free trials and mobile application installations.

Product manager Josh Roberts introduced the calls to action in a Facebook Media blog post, saying that the goal was to drive more direct lines of communication between publishers and readers.

Roberts described the two new CTA units as follows:

  • Email sign-up: Readers share their email addresses and agree to receive email newsletter updates from publishers.
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