Facebook Expands Instant Articles to Help Users Discover More of the Publisher's Content

Could compete directly with Snapchat Discover

In a move likely meant to stay on publishers' good side, Facebook is trying out a new way to help users discover more news (real news).

Starting Thursday, Facebook will let nearly a dozen publishers—including BuzzFeed, El Pais, Fox News and The Washington Post—include more than one Instant Article within a single post. The update, detailed today in a blog post, is in some ways similar to Snapchat's Discover feature, which lets designated media companies post directly to the app. 

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