While plenty of marketing stunts these days take great joy in scaring innocent people with everything from fake telekenesis to nuclear war, it's rare that the viewer is actually the victim. This Japanese tire ad is a notable exception.
And the creator, tire retailer AutoWay, seems to be onto something. The spot has already been viewed more than 1 million times since being posted Nov. 19. So if 2013 was the year of prankvertising, could this clip portend 2014 being the year of scarevertising?