Google is making its own list this holiday season—or, more specifically, it's letting users do so. On Tuesday, the company was set to announce the addition of Shortlists to Google Shopping.
Nearly three years after Klout launched Klout Perks as its first paid product for brands—letting marketers like Chevy reward influential users with offers like a weekend-long test drive—more than one million Perks have been claimed across over 400 campaigns, the social inf
Given today’s digital privacy minefield, publishers and advertisers must find ways to get information from their audiences without creeping them out.
Facebook is mapping out an acquisition of crowdsourced traffic navigation mobile app Waze, according to reports from three Israeli publi
It was easy money to bet that matching up what is arguably Facebook's most valuable ad offering with its most valuable real estate would pay off.
A fundamental challenge of native advertising is scalability. A Google search ad can’t run as a Forbes BrandVoice ad, nor can a Twitter Promoted Tweet be placed as a Tumblr Radar spot.
EBay will soon start letting brands build out audience segments using its wealth of shopping data so they can target ads to consumers on non-eBay sites, following a similar move by Amazon.
When it comes to LinkedIn’s suite of revenue streams, Marketing Solutions (read: advertising) is the Theodore to Talent Solutions’ (job recruitment) Alvin.
All that chatter from people decrying an increase in ads when they visit Facebook may not be exaggerations from an agitated few. Facebook CFO David Ebersman said during the company’s first-quarter earnings call on Wednesday that the social network served up 39 percent more ad impressions in the most recent period than Q1 2012.