Nearly three years after Klout launched Klout Perks as its first paid product for brands—letting marketers like Chevy reward influential users with offers like a weekend-long test drive—more than one…
Given today’s digital privacy minefield, publishers and advertisers must find ways to get information from their audiences without creeping them out. Many have turned to social login tools, like Facebook…
Facebook is mapping out an acquisition of crowdsourced traffic navigation mobile app Waze, according to reports from three Israeli publications and confirmed by TechCrunch. A Facebook spokesperson said the company doesn’t…
It was easy money to bet that matching up what is arguably Facebook's most valuable ad offering with its most valuable real estate would pay off. But only a month after Facebook…
A fundamental challenge of native advertising is scalability. A Google search ad can’t run as a Forbes BrandVoice ad, nor can a Twitter Promoted Tweet be placed as a Tumblr…
EBay will soon start letting brands build out audience segments using its wealth of shopping data so they can target ads to consumers on non-eBay sites, following a similar move by…
When it comes to LinkedIn’s suite of revenue streams, Marketing Solutions (read: advertising) is the Theodore to Talent Solutions’ (job recruitment) Alvin. While Talent Solutions generated $184.3 million in Q1…
All that chatter from people decrying an increase in ads when they visit Facebook may not be exaggerations from an agitated few. Facebook CFO David Ebersman said during the company’s…
Twitter extended its self-serve platform to all U.S. users today, opening up the demand floodgates even more than when it rolled out an ad API earlier this year. Conceivably accommodating…
Marketers may like steering the conversation around their brands, but Facebook and Twitter have upended that strategy. Now it seems Pinterest is putting the brand-driven approach away almost entirely. Seventy percent…
