With bikini season approaching, Yahoo’s all about trimming the fat. Last month the company announced that it would lay off 2,000 employees as part of then-CEO Scott Thompson’s plan to…
Rich Riley recently stepped up to the post of Yahoo’s evp of Americas amid a larger company reorganization that placed the region’s media and advertising business under one umbrella. A…
You may have heard that Facebook had its IPO last week. Of course you did—because Facebook notched 329,565 mentions online last Friday when the company went public, according to an…
In April you may have tweeted how much you hate doing taxes. Sometime later you may have been browsing the Web and noticed ads for TurboTax popping up. That probably…
Despite outsourcing its search results to Bing, Yahoo maintains that it is still very much in the search game technology-wise. To prove as much, over the last six months the…
Correction: On Tuesday, Adweek posted an article which reported that Google is testing a new search retargeting feature. The story alleged that Google had begun allowing advertisers to run display ads…
A new plant has cropped up in FarmVille. Starting Tuesday, players of Zynga’s FarmVille game can sign up for an account with American Express’s PayPal-rival Serve (or connect with their…
A startup’s best friend can be its elevator pitch. Here’s one: We’re like Instagram but for video. That best describes the recent eruption of social video apps that let users…
The hierarchy of customer interaction methods starts with face-to-face, followed by websites, channel partners, call centers, traditional media, advisory groups and finally, social media. That won’t be the case in…
This year marked the first time USA Today digitized its 23-year-old Super Bowl Ad Meter by rolling it out to Facebook in app form. You know lots of love weigh…
