Steve Krajewski
Temerlin Puts Fannon Atop Penney ‘Team’
Brand Marketing
Temerlin McClain in Irving, Texas, hired local agency and client veteran Diane Fannon to take the top management post on its J.C. Penney account. Fannon, formerly senior vice president and [...]
Fogarty Vet Takes Publicis Job
Brand Marketing
Twelve-year Fogarty Klein & Partners account management veteran Bill Penczak is leaving the Houston agency this month to assume a senior vice presidency at Publicis in Seattle. As one of [...]
GSD&M Strikes Media
Brand Marketing
The merger of Pennzoil and Quaker State Corp. will eventually net GSD&M in Austin, Texas, an estimated $20 million in media buying assignments for Quaker State motor oil. Courtneye Wolf, [...]
Breuners Centralizes At Fogarty
Brand Marketing
Furniture Dealer Assigns 5 Chains’ $20 Mil. Creative, Media Biz DALLAS–Breuners Home Furnishing Corp. of Lancaster, Pa., consolidated the $20 million advertising account for its five retail chains at Fogarty [...]
BofA Hires Bozell, Temerlin
Brand Marketing
Bank of America last week formalized the hiring of Bozell Worldwide and Temerlin McClain to handle the creative portion of its $80-100 million account. Separately, two agencies withdrew from the [...]
Cartel Creativo’s Defense Scores
Brand Marketing
Outpoints Bromley, Aguilar to Retain J.C. Penney’s Hispanic Work DALLAS–Cartel Creativo defeated the much larger Bromley, Aguilar & Associates last week to hang onto the $8 million Hispanic advertising account [...]
Chick-fil-A’s ‘Eat Mor Chikin’ Herd Hits ‘Cow TV’
Brand Marketing
The Richards Group Brings Its Outdoor Humor to Indoor Screens DALLAS–Atlanta-based Chick-fil-A will kick off a five-spot television campaign during the Chick-fil-A Peach Bowl on Dec. 31 with some familiar [...]
Cartel Creativo’s Defense Scores
Brand Marketing
Outpoints Bromley, Aguilar To Retain J.C. Penney’s Hispanic Work DALLAS–Cartel Creativo defeated the much larger Bromley, Aguilar & Associates last week to hang onto the $8 million Hispanic advertising account [...]
‘Eat Mor Chikin’ Herd Hits ‘Cow TV’
Brand Marketing
Richards Brings Outdoor Humor to Indoor Screens for Chick-fil-A DALLAS–Atlanta-based Chick-fil-A will kick off a five-spot television campaign during the Chick-fil-A Peach Bowl on Dec. 31 with some familiar faces. [...]
BofA Appoints Tandem
Brand Marketing
Bank of America last week formalized the hiring of Bozell Worldwide and Temerlin McClain to handle the creative portion of its $80-100 million account. Separately, two agencies withdrew from the [...]