Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Richards Brings Outdoor Humor to Indoor Screens for Chick-fil-A
DALLAS–Atlanta-based Chick-fil-A will kick off a five-spot television campaign during the Chick-fil-A Peach Bowl on Dec. 31 with some familiar faces.
The national buy on ESPN includes five 30-second executions that continue to use the chain’s “Eat mor chikin” positioning from The Richards Group in Dallas.
The commercials also will air nationally during LPGA events in 1999 and in limited spot markets including Atlanta and Columbia, S.C. Chick-fil-A signed as title sponsor of the Peach Bowl in December 1996.
The chain’s 1999 media budget is about $8 million, according to Steve Robinson, the client’s senior vice president of marketing.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in