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Richards Brings Outdoor Humor to Indoor Screens for Chick-fil-A
DALLAS–Atlanta-based Chick-fil-A will kick off a five-spot television campaign during the Chick-fil-A Peach Bowl on Dec. 31 with some familiar faces.
The national buy on ESPN includes five 30-second executions that continue to use the chain’s “Eat mor chikin” positioning from The Richards Group in Dallas.
The commercials also will air nationally during LPGA events in 1999 and in limited spot markets including Atlanta and Columbia, S.C.
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