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Furniture Dealer Assigns 5 Chains’ $20 Mil. Creative, Media Biz
DALLAS–Breuners Home Furnishing Corp. of Lancaster, Pa., consolidated the $20 million advertising account for its five retail chains at Fogarty Klein & Partners in Houston after a review of undisclosed shops.
Ron Nugent, client vice president of marketing, said he met with nine agencies as part of the search before consolidating creative and media duties at Fogarty Klein. He declined to name the contenders.
Nugent said the review was triggered in part by a desire to develop a more consistent branding message across all of the company’s chains.
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