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The merger of Pennzoil and Quaker State Corp. will eventually net GSD&M in Austin, Texas, an estimated $20 million in media buying assignments for Quaker State motor oil.
Courtneye Wolf, manager of marketing communications for the newly named Pennzoil-Quaker State Co., confirmed the business will move to GSD&M but said most 1999 buys have already been made by incumbent CPM Media Management of Chicago.
GSD&M handles media and creative for Pennzoil motor oil and ancillary brands including Fix-a-Flat and Classic Car Wax.
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