Opinion: How do you know it's working? Is there direct, measurable ROI? What happens next?
Opinion: While there are numerous steps you can take to recover from a social media disaster, it pays to think about ways to avoid them in the first place.
Opinion: Your job history won't provide them information about whether you're a hardcore partier, an angry antisocial loner with ties to fringe political groups or a savvy insider with a strong network and a sincere passion for the industry, but your social media accounts will.
Opinion: The shortest explanation is this: When humans see others doing something, it validates their own choices or influences their decisions.
Opinion: Now that everyone has unfettered access to almost everyone in the world, ordinary people are becoming internet-famous on the strength of their looks, personality, topic authority or lifestyle. Brands have noticed. Even the biggest brands are turning to regular people, just like you and me, who have built highly engaged audiences.
Opinion: You wouldn’t normally associate the Kickstarter crowd, an audience of techies and millennials, with vintage watch success, but that’s exactly what is happening. Some early movers in the watch space are taking a social approach to marketing in a fairly traditional industry.