How a Vintage-Inspired Watch Brand Used Crowdfunding and Social Media to Raise Millions

Opinion: Xeric is a Kickstarter-first watch brand that raised more than $2 million for its three previous product launches

You wouldn’t normally associate the Kickstarter crowd, an audience of techies and millennials, with vintage watch success, but that’s exactly what is happening. Some early movers in the watch space are taking a social approach to marketing in a fairly traditional industry.