The Social Media Jackpot That's Your Worst Nightmare

Opinion: On stage, you are naked and alone, stripped of your digital cloak of invisibility

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One thing, above all others, skyrockets your credibility, your authority and your reach. And chances are, it scares the bejeezus out of you.

Public speaking is one of the most pervasive fears we all share. Glenn Croston, writing for Psychology Today, named it “The Thing We Fear More Than Death,” and survey after survey shows that this is not far from the truth.

In social media circles, speaking is the hottest commodity on the market. It’s one of the most valuable things you can do to bolster your career, build your brand and boost your bottom line.

To get a handle on this subject, I spoke with a few well-known keynote speakers about how they approach public speaking, their goals and their returns on investment, both direct and intangible.




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